{"id":81838,"date":"2024-06-02T01:33:31","date_gmt":"2024-06-01T18:33:31","guid":{"rendered":"https:\/\/qentinc.com\/?p=81838"},"modified":"2024-06-02T01:33:31","modified_gmt":"2024-06-01T18:33:31","slug":"chuyen-muc-kien-thuc-nganh-marketing","status":"publish","type":"post","link":"https:\/\/qentinc.com\/chuyen-muc-kien-thuc-nganh-marketing\/","title":{"rendered":"KI\u1ebeN TH\u1ee8C NG\u00c0NH"},"content":{"rendered":"

Xu h\u01b0\u1edbng Marketing s\u1ed1 v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0<\/h1>\n

\"Digital<\/a><\/p>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, khi m\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1 h\u00f3a \u0111ang ng\u00e0y c\u00e0ng th\u00e2m nh\u1eadp s\u00e2u v\u00e0o m\u1ecdi l\u0129nh v\u1ef1c c\u1ee7a \u0111\u1eddi s\u1ed1ng, Marketing s\u1ed1 (Digital Marketing) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c. Xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi trong l\u0129nh v\u1ef1c kinh doanh. D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng Marketing s\u1ed1 n\u1ed5i b\u1eadt v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0.<\/p>\n

Xu h\u01b0\u1edbng s\u1ed1 h\u00f3a trong ng\u00e0nh marketing<\/h2>\n

1. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 h\u1ecdc m\u00e1y (Machine Learning) trong Marketing<\/h3>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 h\u1ecdc m\u00e1y \u0111\u00e3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong c\u00e1ch c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. AI gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n. Ch\u1eb3ng h\u1ea1n, chatbot s\u1eed d\u1ee5ng AI c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 24\/7, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

2. S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a Marketing qua m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter, v\u00e0 TikTok \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng k\u00eanh ti\u1ebfp th\u1ecb quan tr\u1ecdng. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 c\u00f2n cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd. Influencer marketing (ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng) c\u0169ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng m\u1ea1nh m\u1ebd, khi m\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n

3. Content Marketing v\u00e0 Video Marketing<\/h3>\n

Content Marketing (ti\u1ebfp th\u1ecb n\u1ed9i dung) v\u00e0 Video Marketing \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, h\u1eefu \u00edch v\u00e0 s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. Video marketing, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c video ng\u1eafn tr\u00ean TikTok hay Instagram Reels, \u0111ang tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd nh\u1edd kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c cao.<\/p>\n

4. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n

C\u00f4ng ngh\u1ec7 4.0 cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p. C\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

5. T\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u1edbn (Big Data)<\/h3>\n

Big Data \u0111ang tr\u1edf th\u00e0nh m\u1ed9t t\u00e0i nguy\u00ean qu\u00fd gi\u00e1 trong Marketing s\u1ed1. Vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch m\u1ed9t l\u01b0\u1ee3ng l\u1edbn d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c h\u01a1n. Big Data c\u0169ng h\u1ed7 tr\u1ee3 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch Marketing v\u00e0 c\u1ea3i thi\u1ec7n ROI (Return on Investment).<\/p>\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a Marketing s\u1ed1 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0<\/h2>\n

Marketing s\u1ed1 \u0111\u00e3 v\u00e0 \u0111ang thay \u0111\u1ed5i m\u1ea1nh m\u1ebd c\u00e1ch th\u1ee9c kinh doanh v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Nh\u1eefng t\u00e1c \u0111\u1ed9ng ch\u00ednh bao g\u1ed3m:<\/p>\n

    \n
  1. N\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb:<\/strong> C\u00f4ng ngh\u1ec7 s\u1ed1 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u1edbi th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/li>\n
  2. T\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1c k\u00eanh ti\u1ebfp th\u1ecb s\u1ed1 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 email marketing cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0 th\u01b0\u1eddng xuy\u00ean v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng.<\/li>\n
  3. C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong> C\u00e1 nh\u00e2n h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng 24\/7 nh\u1edd AI gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh.<\/li>\n
  4. Ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u:<\/strong> Vi\u1ec7c s\u1eed d\u1ee5ng Big Data v\u00e0 AI gi\u00fap c\u00e1c doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi h\u01a1n, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ol>\n

    K\u1ebft lu\u1eadn<\/h2>\n

    Xu h\u01b0\u1edbng Marketing s\u1ed1 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 kh\u00f4ng ch\u1ec9 mang l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i m\u00e0 c\u00f2n \u0111\u1eb7t ra nh\u1eefng th\u00e1ch th\u1ee9c m\u1edbi cho c\u00e1c doanh nghi\u1ec7p. Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong m\u00f4i tr\u01b0\u1eddng kinh doanh ng\u00e0y c\u00e0ng c\u1ea1nh tranh. V\u00ec v\u1eady, vi\u1ec7c li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 n\u00e2ng cao ki\u1ebfn th\u1ee9c v\u1ec1 Marketing s\u1ed1 l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1eefng ai \u0111ang l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

    Li\u00ean H\u1ec7:<\/h3>\n

    TR\u01af\u1edcNG CAO \u0110\u1eb2NG C\u00d4NG NGH\u1ec6 V\u00c0 TH\u01af\u01a0NG M\u1ea0I H\u00c0 N\u1ed8I<\/em><\/strong><\/p>\n