{"id":68543,"date":"2021-02-26T13:48:55","date_gmt":"2021-02-26T06:48:55","guid":{"rendered":"http:\/\/qentinc.com\/?p=68543"},"modified":"2021-02-26T13:48:55","modified_gmt":"2021-02-26T06:48:55","slug":"co-nen-xet-tuyen-cao-dang-marketing","status":"publish","type":"post","link":"https:\/\/qentinc.com\/en\/co-nen-xet-tuyen-cao-dang-marketing\/","title":{"rendered":"C\u00f3 n\u00ean x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing"},"content":{"rendered":"

C\u00f3 n\u00ean h\u1ecdc marketing kh\u00f4ng? H\u1ecdc marketing ra tr\u01b0\u1eddng l\u00e0m c\u00f4ng vi\u1ec7c g\u00ec? H\u1ecdc cao \u0111\u1eb3ng marketing c\u00f3 d\u1ec5 xin vi\u1ec7c kh\u00f4ng? \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 nhi\u1ec1u th\u00ed sinh g\u1eedi v\u1ec1 ban t\u01b0 v\u1ea5n tuy\u1ec3n sinh Tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft nh\u1eefng l\u00fd do thuy\u1ebft ph\u1ee5c b\u1ea1n \u0111\u0103ng k\u00fd x\u00e9t tuy\u1ec3n ng\u00e0nh marketing.\u00a0<\/em><\/p>\n

1. Cao \u0111\u1eb3ng Marketing h\u1ecdc nh\u1eefng g\u00ec?<\/strong><\/h1>\n

Sinh vi\u00ean chuy\u00ean ng\u00e0nh marketing t\u1ea1i HTT \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ee5 th\u1ec3:<\/p>\n

    \n
  • Ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng v\u1ec1 kinh doanh v\u00e0 marketing nh\u01b0: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, t\u1ed5 ch\u1ee9c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/li>\n
  • Ph\u00e2n t\u00edch, d\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng,\u00a0qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, t\u1ed5 ch\u1ee9c h\u1ec7 th\u1ed1ng th\u00f4ng tin marketing, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing<\/li>\n
  • C\u00e1c m\u00f4n h\u1ecdc chuy\u00ean ng\u00e0nh: Marketing c\u0103n b\u1ea3n, Qu\u1ea3n tr\u1ecb Marketing, H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, Qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i, Marketing qu\u1ed1c t\u1ebf, Marketing d\u1ecbch v\u1ee5, PR, T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n,\u2026<\/li>\n<\/ul>\n

    2. C\u1eed nh\u00e2n Marketing c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m<\/strong><\/h1>\n

    Kinh t\u1ebf h\u1ed9i nh\u1eadp, m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0 s\u1ea3n xu\u1ea5t ng\u00e0y c\u00e0ng c\u1ea1nh tranh gay g\u1eaft, m\u1ed7i c\u00f4ng ty, t\u1ed5 ch\u1ee9c c\u1ea7n v\u00e0 ph\u1ea3i \u0111\u1ecbnh v\u1ecb cho m\u00ecnh m\u1ed9t ch\u1ed7 \u0111\u1ee9ng tr\u00ean ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kinh doanh. L\u00fac n\u00e0y, kh\u00f4ng th\u1ec3 thi\u1ebfu b\u00e0n tay chuy\u00ean nghi\u1ec7p c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m c\u00f4ng vi\u1ec7c Marketing. T\u1eeb b\u00e2y gi\u1edd b\u1ea1n h\u00e3y trang b\u1ecb cho b\u1ea3n th\u00e2n m\u1ed9t ngh\u1ec1 nghi\u1ec7p n\u0103ng \u0111\u1ed9ng v\u00e0 t\u01b0\u01a1ng lai r\u1ed9ng m\u1edf.<\/p>\n

    \"C\u1eed
    C\u1eed nh\u00e2n marketing sau khi ra tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u1ee9ng tuy\u1ec3n v\u00e0o nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau<\/figcaption><\/figure>\n

    T\u1ed1t nghi\u1ec7p cao \u0111\u1eb3ng Marketing, sinh vi\u00ean c\u00f3 th\u1ec3 \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c v\u1ecb tr\u00ed sau:<\/strong><\/em><\/h3>\n
      \n
    • Chuy\u00ean vi\u00ean t\u1ea1i c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c marketing nh\u01b0: c\u00f4ng ty qu\u1ea3ng c\u00e1o (Advertising agency), c\u00f4ng ty truy\u1ec1n th\u00f4ng (Media agency), C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market research agency),\u2026<\/li>\n
    • Chuy\u00ean vi\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o, quan h\u1ec7 c\u00f4ng ch\u00fang, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi th\u00e0nh ph\u1ea7n kinh t\u1ebf<\/li>\n
    • Gi\u1ea3ng d\u1ea1y, nghi\u00ean c\u1ee9u v\u1ec1 qu\u1ea3n tr\u1ecb marketing, marketing t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng, trung c\u1ea5p chuy\u00ean nghi\u1ec7p<\/li>\n<\/ul>\n

      3. Nh\u1eefng t\u1ed1 ch\u1ea5t gi\u00fap b\u1ea1n h\u1ecdc t\u1ed1t cao \u0111\u1eb3ng marketing<\/strong><\/h1>\n

      3.1. Y\u00eau th\u00edch kinh doanh<\/strong><\/h2>\n

      V\u1edbi b\u1ea5t k\u00ec c\u00f4ng vi\u1ec7c n\u00e0o n\u1ebfu nh\u01b0 y\u00eau th\u00edch v\u00e0 \u0111am m\u00ea th\u00ec b\u1ea1n s\u1ebd l\u00e0m t\u1ed1t h\u01a1n, v\u00e0 \u0111\u1eb7c bi\u1ec7t ng\u00e0nh Marketing n\u1ebfu nh\u01b0 b\u1ea1n d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u1ecdc h\u1ecfi v\u00e0 t\u00edch l\u0169y ki\u1ebfn th\u1ee9c th\u00ec c\u00f3 th\u1ec3 g\u1eb7t h\u00e1i nhi\u1ec1u th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n

      3.2. Nhi\u1ec7t huy\u1ebft v\u00e0 y\u00eau c\u00f4ng vi\u1ec7c\u00a0<\/strong><\/h2>\n

      \u0110\u00e2y l\u00e0 t\u1ed1 ch\u1ea5t kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t marketer. B\u1edfi ng\u01b0\u1eddi l\u00e0m marketing l\u00e0 ng\u01b0\u1eddi lu\u00f4n \u0111am m\u00ea c\u00f4ng vi\u1ec7c v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd l\u00e0m ra. C\u00f3 s\u1ef1 n\u0103ng \u0111\u1ed9ng, nhi\u1ec7t t\u00ecnh, h\u1ecd m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p, chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

      3.3. S\u00e1ng t\u1ea1o trong c\u00f4ng vi\u1ec7c<\/strong><\/h2>\n

      S\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u00f2i h\u1ecfi \u1edf ng\u01b0\u1eddi l\u00e0m Marketing. C\u00e1c \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n ph\u1ea3i li\u00ean t\u1ee5c thay \u0111\u1ed5i, theo k\u1ecbp xu h\u01b0\u1edbng m\u1edbi c\u00f3 th\u1ec3 k\u00edch th\u00edch th\u1ecb hi\u1ebfu ti\u00eau d\u00f9ng v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng lu\u00f4n nh\u1edb \u0111\u1ebfn, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0 B\u1ea1n c\u1ea7n c\u00f3 s\u1edf th\u00edch ham h\u1ecdc h\u1ecfi v\u00ec l\u00e0m vi\u1ec7c trong ng\u00e0nh Marketing \u0111\u00f2i h\u1ecfi \u1edf b\u1ea1n s\u1ef1 hi\u1ec3u bi\u1ebft r\u1ed9ng v\u1ec1 nhi\u1ec1u l\u0129nh v\u1ef1c nh\u01b0 kinh t\u1ebf, \u0111\u1eddi s\u1ed1ng, v\u0103n h\u00f3a \u2013 x\u00e3 h\u1ed9i,\u2026 T\u1ea5t c\u1ea3 nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00f3 c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb m\u00f4i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 d\u1ea7n d\u1ea7n t\u00edch l\u0169y th\u00eam th\u00f4ng qua nh\u1eefng va ch\u1ea1m th\u1ef1c t\u1ebf, nh\u1eefng kinh nghi\u1ec7m s\u1ed1ng. Hi\u1ec3u bi\u1ebft r\u1ed9ng \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u1ea3m nh\u1eadn v\u1ecb tr\u00ed marketing \u1edf nhi\u1ec1u ng\u00e0nh h\u00e0ng kh\u00e1c nhau.<\/p>\n

      3.4. Kh\u1ea3 n\u0103ng giao ti\u1ebfp t\u1ed1t<\/strong><\/h2>\n

      \u0110\u1ed1i v\u1edbi b\u1ed9 ph\u1eadn marketing s\u1ebd c\u1ea7n g\u1eb7p g\u1ee1 nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau. N\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 ng\u01b0\u1eddi ho\u1ea1t ng\u00f4n, c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp, linh ho\u1ea1t trong \u1ee9ng x\u1eed s\u1ebd d\u1ec5 d\u00e0ng th\u00e0nh c\u00f4ng. V\u00ec v\u1eady, nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing c\u1ea7n ph\u1ea3i gi\u1ecfi giao ti\u1ebfp v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi c\u1ee7a m\u00ecnh cho ph\u00f9 h\u1ee3p t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 h\u1ecd ti\u1ebfp x\u00fac.<\/p>\n

      3.5. C\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m t\u1ed1t<\/strong><\/h2>\n

      Marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n n\u1ebfu b\u1ea1n ch\u1ec9 l\u00e0m vi\u1ec7c m\u1ed9t m\u00ecnh. V\u00e0 khi \u0111\u00f3 c\u1ea7n c\u00f3 s\u1ef1\u00a0 ph\u1ed1i h\u1ee3p t\u1ed1t v\u1edbi m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi trong b\u1ed9 ph\u1eadn marketing m\u00e0 c\u00f2n v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty, v\u00ed d\u1ee5 nh\u01b0 sales, thi\u1ebft k\u1ebf, nh\u00e2n s\u1ef1, IT,\u2026 L\u00e0m vi\u1ec7c nh\u00f3m l\u00e0 tinh th\u1ea7n ch\u1ee7 \u0111\u1ea1o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing, ch\u00ednh v\u00ec th\u1ebf c\u00e1c b\u1ea1n sinh vi\u00ean c\u1ea7n ph\u1ea3i r\u00e8n luy\u1ec7n kh\u1ea3 n\u0103ng n\u00e0y ngay t\u1eeb khi h\u1ecdc t\u1eadp tr\u00ean gh\u1ebf nh\u00e0 tr\u01b0\u1eddng.<\/p>\n

      B\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng vi\u1ec7c kinh doanh, b\u1ea1n l\u00e0 ng\u01b0\u1eddi n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 d\u1ec5 h\u00f2a \u0111\u1ed3ng th\u00ec l\u1ef1a ch\u1ecdn h\u1ecdc cao \u0111\u1eb3ng marketing s\u1ebd gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      C\u00f3 n\u00ean h\u1ecdc marketing kh\u00f4ng? H\u1ecdc marketing ra tr\u01b0\u1eddng l\u00e0m c\u00f4ng vi\u1ec7c g\u00ec? H\u1ecdc cao \u0111\u1eb3ng marketing c\u00f3 d\u1ec5 xin vi\u1ec7c kh\u00f4ng? \u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 nhi\u1ec1u th\u00ed sinh g\u1eedi v\u1ec1 ban t\u01b0 v\u1ea5n tuy\u1ec3n sinh Tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft nh\u1eefng…<\/p>\n","protected":false},"author":7,"featured_media":68453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,77,78],"tags":[1839,1838,1795,1794],"acf":[],"yoast_head":"\nC\u00f3 n\u00ean x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing - Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i<\/title>\n<meta name=\"description\" content=\"C\u00f3 n\u00ean h\u1ecdc marketing kh\u00f4ng? H\u1ecdc marketing ra tr\u01b0\u1eddng l\u00e0m c\u00f4ng vi\u1ec7c g\u00ec? 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