{"id":68449,"date":"2021-02-22T10:11:38","date_gmt":"2021-02-22T03:11:38","guid":{"rendered":"http:\/\/qentinc.com\/?p=68449"},"modified":"2021-02-22T10:13:04","modified_gmt":"2021-02-22T03:13:04","slug":"nhung-luu-y-khi-lua-chon-xet-tuyen-cao-dang-marketing","status":"publish","type":"post","link":"https:\/\/qentinc.com\/en\/nhung-luu-y-khi-lua-chon-xet-tuyen-cao-dang-marketing\/","title":{"rendered":"Nh\u1eefng l\u01b0u \u00fd khi l\u1ef1a ch\u1ecdn x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing"},"content":{"rendered":"

Marketing l\u00e0 hoat \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ed7i doanh nghi\u1ec7p kinh doanh, do \u0111\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c c\u1ee7a ng\u00e0nh n\u00e0y lu\u00f4n thi\u1ebfu h\u1ee5t. Nhi\u1ec1u b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng, \u0111am m\u00ea kinh doanh c\u00f3 nguy\u1ec7n v\u1ecdng x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p sau khi ra tr\u01b0\u1eddng. \u0110\u1ee9ng tr\u01b0\u1edbc m\u1ed7i quy\u1ebft \u0111\u1ecbnh l\u1edbn c\u00e1c b\u1ea1n tr\u1ebb s\u1ebd c\u00f3 m\u1ed9t ch\u00fat ph\u00e2n v\u00e2n, h\u00e3y c\u00f9ng ban t\u01b0 v\u1ea5n tuy\u1ec3n sinh Tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i t\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd khi x\u00e9t tuy\u1ec3n ng\u00e0nh marketing \u0111\u1ec3 c\u00e1c th\u00ed sinh c\u00f3 th\u1ec3 t\u1ef1 tin l\u1ef1a ch\u1ecdn ng\u00e0nh h\u1ecdc n\u00e0y.<\/p>\n

1. Cao \u0111\u1eb3ng Marketing h\u1ecdc nh\u1eefng g\u00ec?<\/strong><\/h1>\n

Marketing \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu trong kinh doanh. Cao \u0111\u1eb3ng marketing \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c ki\u1ebfn th\u1ee9 v\u1ec1 kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd th\u00f4ng qua qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u\u2026\u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 t\u1ea1o d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi nh\u1eefng c\u00e1 nh\u00e2n ti\u1ec1m n\u0103ng nh\u1eb1m m\u1ee5c \u0111\u00edch thu v\u1ec1 gi\u00e1 tr\u1ecb l\u1ee3i \u00edch t\u1ed1i \u01b0u cho doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra. V\u1edbi ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh \u0111\u01b0\u1ee3 \u0111\u00e0o t\u1ea1o tr\u00ean gh\u1ebf Nh\u00e0 tr\u01b0\u1eddng b\u1ea1n s\u1ebd nh\u1eadn ra m\u1ee5c ti\u00eau cao nh\u1ea5t c\u1ee7a ng\u00e0nh ngh\u1ec1 Marketing ch\u00ednh l\u00e0 tr\u1edf th\u00e0nh chi\u1ebfc c\u1ea7u n\u1ed1i c\u1ef1c k\u1ef3 b\u1ec1n ch\u1eb7t gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Ng\u00e0nh Marketing \u0111\u00e0o t\u1ea1o m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng v\u00e0 logic nh\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 c\u00e1c nghi\u1ec7p v\u1ee5 marketing hi\u1ec7n \u0111\u1ea1i, bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 x\u00fac ti\u1ebfn thi\u1ebft k\u1ebf ch\u01b0\u01a1ng tr\u00ecnh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, t\u1ed5 ch\u1ee9c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, th\u1ef1c hi\u1ec7n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n…<\/p>\n

2. Ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh Marketing bao g\u1ed3m nh\u1eefng g\u00ec?<\/strong><\/h1>\n
    \n
  • Marketing Th\u01b0\u01a1ng m\u1ea1i: l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u khi\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m m\u1ee5c ti\u00eau t\u1ea1o ra kh\u1ea3 n\u0103ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, \u0111\u01a1n v\u1ecb, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 th\u01b0\u01a1ng m\u1ea1i v\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng v\u00e0 quan tr\u1ecdng nh\u1ea5t c\u1ee7a c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Marketing th\u01b0\u01a1ng m\u1ea1i \u0111\u00f3 l\u00e0: B\u1ea3o \u0111\u1ea3m l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a doanh nghi\u1ec7p khi tham gia v\u00e0o qu\u00e1 tr\u00ecnh kinh doanh, ph\u00e1t tri\u1ec3n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n
  • Qu\u1ea3n tr\u1ecb Marketing\u00a0s\u1ebd trang b\u1ecb cho ng\u01b0\u1eddi h\u1ecdc nh\u1eefng ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n \u0111\u1ebfn chuy\u00ean s\u00e2u v\u1ec1 qu\u1ea3n l\u00fd, bao g\u1ed3m nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, v\u1eadn d\u1ee5ng c\u00e1ch th\u1ee9c t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ph\u00e2n t\u00edch, l\u1eadp k\u1ebf ho\u1ea1ch, t\u1eeb \u0111\u00f3 th\u1ef1c hi\u1ec7n v\u00e0 ki\u1ec3m tra vi\u1ec7c thi h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c trong Marketing…<\/li>\n
  • Truy\u1ec1n th\u00f4ng Marketing s\u1ebd \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng, ca\u0301c ki\u00ea\u0301n th\u01b0\u0301c c\u01a1 ba\u0309n v\u00ea\u0300 kinh t\u00ea\u0301 – xa\u0303 h\u00f4\u0323i, qua\u0309n tri\u0323 doanh nghi\u00ea\u0323p, b\u00ean c\u1ea1nh nh\u01b0\u0303ng ky\u0303 n\u0103ng chuy\u00ean s\u00e2u v\u00ea\u0300 truy\u1ec1n th\u00f4ng marketing, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch , d\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u…<\/li>\n
  • Qu\u1ea3ng c\u00e1o: cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 h\u1ec7 th\u00f4\u0301ng li\u0303nh v\u01b0\u0323c truy\u00ea\u0300n th\u00f4ng, t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch th\u1ee9c \u0111\u1ec3 b\u1ea3ng b\u00e1 m\u1ed9t m\u1eb7t h\u00e0ng s\u1ea3n ph\u1ea9m. C\u00f3 th\u1ec3 h\u00ecnh dung c\u1ee5 th\u1ec3 l\u00e0 v\u1ec1 qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng qu\u1ea3ng c\u00e1o, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn thu\u1eadt ph\u01b0\u01a1ng ti\u1ec7n, c\u00f9ng v\u1edbi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/li>\n
  • Qu\u1ea3n tr\u1ecb Th\u01b0\u01a1ng hi\u1ec7u: \u0111\u00e0o t\u1ea1o nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n t\u1eeb c\u01a1 b\u1ea3n t\u1edbi chuy\u00ean s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u00ea\u0323u va\u0300 qua\u0309n tri\u0323 th\u01b0\u01a1ng hi\u00ea\u0323u, bao g\u1ed3m c\u1ea3 c\u00e1ch tri\u00ea\u0309n khai th\u01b0\u0323c hi\u00ea\u0323n ca\u0301c ch\u01b0\u01a1ng tri\u0300nh x\u00e2y d\u01b0\u0323ng va\u0300 pha\u0301t tri\u00ea\u0309n th\u01b0\u01a1ng hi\u00ea\u0323u trong doanh nghi\u00ea\u0323p nh\u01b0 x\u00e2y d\u01b0\u0323ng h\u00ea\u0323 th\u00f4\u0301ng nh\u00e2\u0323n di\u00ea\u0323n th\u01b0\u01a1ng hi\u00ea\u0323u, tri\u1ec3n khai \u0111i\u0323nh vi\u0323 th\u01b0\u01a1ng hi\u00ea\u0323u\u2026<\/li>\n<\/ul>\n

    3. Cao \u0111\u1eb3ng marketing c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m r\u1ed9ng m\u1edf<\/strong><\/h1>\n

    M\u1ed7i doanh nghi\u1ec7p, c\u00f4ng ty \u0111\u1ec1u c\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c l\u1edbn d\u00e0nh cho b\u1ed9 ph\u1eadn marketing \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c nh\u1eefng b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p v\u1ec1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch t\u1ea1o ra \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. B\u00ean c\u1ea1nh \u0111\u00f3, khi c\u00f2n ng\u1ed3i tr\u00ean gh\u1ebf Nh\u00e0 tr\u01b0\u1eddng sinh vi\u00ean c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i th\u1ef1c t\u1eadp t\u1ea1i b\u1ed9 ph\u1eadn marketing c\u1ee7a c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n l\u1edbn \u0111\u1ec3 t\u00edch l\u0169y kinh nghi\u1ec7 v\u00e0 k\u1ef9 n\u0103ng. Sinh vi\u00ean c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nhi\u1ec1u h\u01b0\u1edbng \u0111\u1ec3 theo \u0111u\u1ed5i \u0111am m\u00ea c\u1ee7a m\u00ecnh nh\u01b0: ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng v\u00e0 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n c\u00f3 b\u1ea3n ch\u1ea5t kh\u00e1c nhau nh\u01b0 ti\u1ebfp th\u1ecb n\u1ed9i dung, ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, PR, qu\u1ea3ng c\u00e1o, nh\u1eadn di\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u…<\/p>\n

    \"Marketing
    Marketing ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 \u0111am m\u00ea kinh doanh<\/figcaption><\/figure>\n

    4. Vi\u1ec7c l\u00e0m \u0111\u1ed1i v\u1edbi c\u1eed nh\u00e2n marketing<\/strong><\/h1>\n

    N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi n\u0103ng \u0111\u1ed9ng, t\u01b0 duy l\u00e0m vi\u1ec7c s\u00e1ng t\u1ea1o, ki\u1ebfn th\u01b0c chuy\u00ean m\u00f4n v\u1eefng v\u00e0 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c thu nh\u1eadp cao v\u00e0 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 t\u1ed1t khi ra tr\u01b0\u1eddng. C\u00e1c v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c c\u1eed nh\u00e2n marketing c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m nh\u01b0:<\/p>\n

      \n
    • Tr\u1ee3 l\u00fd Marketing<\/li>\n
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      5. X\u00e9t tuy\u1ec3n Cao \u0111\u1eb3ng Marketing nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h1>\n

      Tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i x\u00e9t tuy\u1ec3n h\u1ec7 cao \u0111\u1eb3ng ch\u00ednh quy ng\u00e0nh Marketing, th\u00ed sinh c\u00f3 th\u1ec3 x\u00e9t tuy\u1ec3n th\u00f4ng qua k\u1ebft qu\u1ea3 hoc t\u1eadp THPT ho\u1eb7c k\u1ebft qu\u1ea3 thi THPT qu\u1ed1c gia. V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o chu\u1ea9n qu\u1ed1c t\u1ebf, th\u1eddi l\u01b0\u1ee3ng th\u1ef1c h\u00e0nh chi\u1ebfm tr\u00ean 70%, sinh vi\u00ean HTT \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1eefng v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m \u0111\u1ec3 t\u1ef1 tin \u1ee9ng tuy\u1ec3n v\u00e0 c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty l\u1edbn sau khi t\u1ed1t nghi\u1ec7p. V\u1edbi ph\u01b0\u01a1ng ch\u00e2m “N\u00f3i kh\u00f4ng v\u1edbi th\u1ea5t nghi\u1ec7p”, h\u00e3y \u0111\u0103ng k\u00fd x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng marketing t\u1ea1i HTT \u0111\u1ec3 c\u00f3 c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p r\u1ed9ng m\u1edf v\u1edbi m\u1ee9c thu nh\u1eadp h\u1ea5p d\u1eabn.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Marketing l\u00e0 hoat \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ed7i doanh nghi\u1ec7p kinh doanh, do \u0111\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c c\u1ee7a ng\u00e0nh n\u00e0y lu\u00f4n thi\u1ebfu h\u1ee5t. Nhi\u1ec1u b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng, \u0111am m\u00ea kinh doanh c\u00f3 nguy\u1ec7n v\u1ecdng x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p sau khi ra tr\u01b0\u1eddng. \u0110\u1ee9ng tr\u01b0\u1edbc…<\/p>\n","protected":false},"author":7,"featured_media":68454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77,78],"tags":[1793,1809,1795,1794],"acf":[],"yoast_head":"\nNh\u1eefng l\u01b0u \u00fd khi l\u1ef1a ch\u1ecdn x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing - Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 hoat \u0111\u1ed9ng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ed7i doanh nghi\u1ec7p kinh doanh, do \u0111\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c c\u1ee7a ng\u00e0nh n\u00e0y lu\u00f4n thi\u1ebfu h\u1ee5t.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng l\u01b0u \u00fd khi l\u1ef1a ch\u1ecdn x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing - 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