{"id":68373,"date":"2021-02-18T16:31:31","date_gmt":"2021-02-18T09:31:31","guid":{"rendered":"http:\/\/qentinc.com\/?p=68373"},"modified":"2021-02-18T16:31:31","modified_gmt":"2021-02-18T09:31:31","slug":"chi-tiet-ve-xet-tuyen-cao-dang-marketing-tai-htt","status":"publish","type":"post","link":"https:\/\/qentinc.com\/en\/chi-tiet-ve-xet-tuyen-cao-dang-marketing-tai-htt\/","title":{"rendered":"Chi ti\u1ebft v\u1ec1 x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing t\u1ea1i HTT"},"content":{"rendered":"
Marketing l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb quan t\u00e2m nh\u1ea5t trong kho\u1ea3ng 10 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y v\u00e0 theo kh\u1ea3o s\u00e1t c\u1ee7a Trung t\u00e2m d\u1ef1 b\u00e1o ngu\u1ed3n nh\u00e2n l\u1ef1c, trong 8 nh\u00f3m ng\u00e0nh ngh\u1ec1 c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng cao th\u00ec ng\u00e0nh Marketing chi\u1ebfm kho\u1ea3ng 10% nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng. C\u00e1c th\u00ed sinh THPT c\u00f3 nguy\u1ec7n v\u1ecdng x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing nh\u01b0ng c\u00f2n b\u0103n kho\u0103n v\u1ec1 ng\u00e0nh h\u1ecdc n\u00e0y. H\u00e3y c\u00f9ng ban t\u01b0 v\u1ea5n tuy\u1ec3n sinh Tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i t\u00ecm hi\u1ec3u Marketing l\u00e0 g\u00ec? Cao \u0111\u1eb3ng marketing \u0111\u01b0\u1ee3c h\u1ecdc nh\u1eefng g\u00ec? X\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing \u1edf \u0111\u00e2u?<\/p>\n
R\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 m\u1ed9t \u0111\u1ecbnh ngh\u0129a ch\u00ednh x\u00e1c v\u1ec1 ng\u00e0nh marketing, n\u1ebfu hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu trong kinh doanh, bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u00e0m th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng c\u0169ng v\u1eabn \u0111\u1ea3m b\u1ea3o t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn trong kinh doanh.<\/p>\n
Gi\u00e1o s\u01b0 ng\u01b0\u1eddi M\u1ef9 Philip Kotler – “Cha \u0111\u1ebb” c\u1ee7a n\u1ec1n Marketing hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 \u0111\u01b0a ra \u0111\u1ecbnh ngh\u0129a \u0111\u01b0\u1ee3c xem l\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t hi\u1ec7n nay v\u1ec1 Marketing, nh\u01b0 sau:\u00a0“Marketing l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m m\u1ee5c \u0111\u00edch thu v\u1ec1 gi\u00e1 tr\u1ecb l\u1ee3i \u00edch cho doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra”.<\/em><\/p>\n Sinh vi\u00ean cao \u0111\u1eb3ng Marketing <\/em>\u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u1ec1 kinh doanh v\u00e0 kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng nh\u01b0: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u1ed5 ch\u1ee9c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n,…<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3 sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n nh\u01b0: ph\u00e2n t\u00edch, d\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing,…<\/p>\n2. Cao \u0111\u1eb3ng Marketing h\u1ecdc g\u00ec?<\/strong><\/h1>\n