{"id":68373,"date":"2021-02-18T16:31:31","date_gmt":"2021-02-18T09:31:31","guid":{"rendered":"http:\/\/qentinc.com\/?p=68373"},"modified":"2021-02-18T16:31:31","modified_gmt":"2021-02-18T09:31:31","slug":"chi-tiet-ve-xet-tuyen-cao-dang-marketing-tai-htt","status":"publish","type":"post","link":"https:\/\/qentinc.com\/en\/chi-tiet-ve-xet-tuyen-cao-dang-marketing-tai-htt\/","title":{"rendered":"Chi ti\u1ebft v\u1ec1 x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing t\u1ea1i HTT"},"content":{"rendered":"

Marketing l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb quan t\u00e2m nh\u1ea5t trong kho\u1ea3ng 10 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y v\u00e0 theo kh\u1ea3o s\u00e1t c\u1ee7a Trung t\u00e2m d\u1ef1 b\u00e1o ngu\u1ed3n nh\u00e2n l\u1ef1c, trong 8 nh\u00f3m ng\u00e0nh ngh\u1ec1 c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng cao th\u00ec ng\u00e0nh Marketing chi\u1ebfm kho\u1ea3ng 10% nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng. C\u00e1c th\u00ed sinh THPT c\u00f3 nguy\u1ec7n v\u1ecdng x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing nh\u01b0ng c\u00f2n b\u0103n kho\u0103n v\u1ec1 ng\u00e0nh h\u1ecdc n\u00e0y. H\u00e3y c\u00f9ng ban t\u01b0 v\u1ea5n tuy\u1ec3n sinh Tr\u01b0\u1eddng Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i t\u00ecm hi\u1ec3u Marketing l\u00e0 g\u00ec? Cao \u0111\u1eb3ng marketing \u0111\u01b0\u1ee3c h\u1ecdc nh\u1eefng g\u00ec? X\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing \u1edf \u0111\u00e2u?<\/p>\n

1. Cao \u0111\u1eb3ng Marketing l\u00e0 g\u00ec?<\/strong><\/h1>\n

R\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 m\u1ed9t \u0111\u1ecbnh ngh\u0129a ch\u00ednh x\u00e1c v\u1ec1 ng\u00e0nh marketing, n\u1ebfu hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu trong kinh doanh, bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u00e0m th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng c\u0169ng v\u1eabn \u0111\u1ea3m b\u1ea3o t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn trong kinh doanh.<\/p>\n

Gi\u00e1o s\u01b0 ng\u01b0\u1eddi M\u1ef9 Philip Kotler – “Cha \u0111\u1ebb” c\u1ee7a n\u1ec1n Marketing hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 \u0111\u01b0a ra \u0111\u1ecbnh ngh\u0129a \u0111\u01b0\u1ee3c xem l\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t hi\u1ec7n nay v\u1ec1 Marketing, nh\u01b0 sau:\u00a0“Marketing l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m m\u1ee5c \u0111\u00edch thu v\u1ec1 gi\u00e1 tr\u1ecb l\u1ee3i \u00edch cho doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ea1o ra”.<\/em><\/p>\n

2. Cao \u0111\u1eb3ng Marketing h\u1ecdc g\u00ec?<\/strong><\/h1>\n

Sinh vi\u00ean cao \u0111\u1eb3ng Marketing <\/em>\u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u1ec1 kinh doanh v\u00e0 kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng nh\u01b0: nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u1ed5 ch\u1ee9c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n,…<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3 sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n nh\u01b0: ph\u00e2n t\u00edch, d\u1ef1 b\u00e1o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing,…<\/p>\n

\"T\u1ed1t
T\u1ed1t nghi\u1ec7p cao \u0111\u1eb3ng Marketing sinh vi\u00ean c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 doanh nghi\u1ec7p v\u1edbi c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn l\u1edbn<\/figcaption><\/figure>\n

3. T\u1ed1t nghi\u1ec7p cao \u0111\u1eb3ng Marketing ra tr\u01b0\u1eddng l\u00e0m g\u00ec?<\/strong><\/h1>\n

L\u00e0 m\u1ed9t trong c\u00e1c ng\u00e0nh c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng l\u1edbn nh\u1ea5t, Marketing chi\u1ebfm t\u1edbi 49% b\u1ea3n tin tuy\u1ec3n d\u1ee5ng \u1edf Vi\u1ec7t Nam hi\u1ec7n nay d\u00e0nh cho nh\u1eefng v\u1ecb tr\u00ed thu\u1ed9c l\u0129nh v\u1ef1c Marketing. Thu nh\u1eadp b\u00ecnh qu\u00e2n c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean Marketing \u1edf khu v\u1ef1c doanh nghi\u1ec7p c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i t\u1eeb 400 \u0111\u1ebfn 600 USD\/th\u00e1ng, c\u1ea5p qu\u1ea3n l\u00fd th\u00ec tr\u00ean 1000 USD\/th\u00e1ng. Do \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y \u0111\u00e2y l\u00e0 ngh\u1ec1 nghi\u1ec7p h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng m\u01a1 \u01b0\u1edbc v\u1edbi b\u1ea5t k\u1ef3 b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng n\u00e0o.<\/p>\n

C\u00e1c v\u1ecb tr\u00ed c\u00f3 th\u1ec3m \u0111\u1ea3m nh\u1eadn nh\u01b0:<\/p>\n

    \n
  • B\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li>\n
  • B\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, quan h\u1ec7 c\u00f4ng ch\u00fang<\/li>\n
  • Ph\u00f2ng truy\u1ec1n th\u00f4ng<\/li>\n
  • C\u00e1n b\u1ed9 nghi\u00ean c\u1ee9u ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c Marketing<\/li>\n
  • Ph\u00f2ng t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/li>\n
  • Gi\u1ea3ng d\u1ea1y t\u1ea1i c\u00e1c c\u01a1 s\u1edf gi\u00e1o d\u1ee5c…<\/li>\n<\/ul>\n

     <\/p>\n

    V\u1edbi chuy\u00ean m\u00f4n v\u1ec1 Marketing, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi th\u00e0nh ph\u1ea7n kinh t\u1ebf nh\u01b0 c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t, doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i – d\u1ecbch v\u1ee5, c\u00e1c c\u01a1 quan, t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn. C\u00f4ng vi\u1ec7c Marketing\u00a0<\/strong>g\u1eafn li\u1ec1n v\u1edbi b\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng,…<\/p>\n

    4. H\u1ecdc marketing \u1edf \u0111\u00e2u?<\/strong><\/h1>\n

    V\u1edbi nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng l\u1edbn, m\u1ee9c thu nh\u1eadp h\u1ea5p d\u1eabn s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 thu h\u00fat nhi\u1ec1u b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng \u0111\u0103ng k\u00fd h\u1ecdc cao \u0111\u1eb3ng marketing. Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i v\u1edbi h\u01a1n 15 n\u0103m \u0111\u00e0o t\u1ea1o b\u1eadc cao \u0111\u1eb3ng s\u1ebd l\u00e0 l\u1ef1c ch\u1ecdn gi\u00fap c\u00e1c b\u1ea1n tr\u1ebb t\u1ef1 tin n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p h\u1ea5p d\u1eabn n\u00e0y. T\u1ea1i HTT song song v\u1edbi ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh, sinh vi\u00ean \u0111\u01b0\u1ee3c\u00a0 trang b\u1ecb th\u00eam nh\u1eefng k\u1ef9 n\u0103ng ngh\u1ec1 nghi\u1ec7p v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m nh\u01b0 thuy\u1ebft tr\u00ecnh, ngo\u1ea1i ng\u1eef, k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, th\u1ef1c h\u00e0nh th\u1ef1c t\u1eadp th\u1ef1c t\u1ebf; sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng ti\u1ebfng Anh \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp x\u00fac v\u1edbi nh\u1eefng t\u00e0i li\u1ec7u tham kh\u1ea3o, quy tr\u00ecnh th\u1ef1c h\u00e0nh, n\u1eafm b\u1eaft nh\u1eefng xu h\u01b0\u1edbng marketing c\u1ee7a th\u1ebf gi\u1edbi,…<\/p>\n

    V\u1edbi b\u00e0i vi\u1ebft tr\u00ean c\u00f3 l\u1ebd \u201cNg\u00e0nh Marketing l\u00e0 g\u00ec? Ra tr\u01b0\u1eddng l\u00e0m g\u00ec?\u201d\u00a0<\/em>\u0111\u00e3 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00f3, v\u00e0 c\u00e1c th\u00ed sinh s\u1ebd t\u1ef1 tin l\u1ef1a ch\u1ecdn x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing t\u1ea1i HTT.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Marketing l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb quan t\u00e2m nh\u1ea5t trong kho\u1ea3ng 10 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y v\u00e0 theo kh\u1ea3o s\u00e1t c\u1ee7a Trung t\u00e2m d\u1ef1 b\u00e1o ngu\u1ed3n nh\u00e2n l\u1ef1c, trong 8 nh\u00f3m ng\u00e0nh ngh\u1ec1 c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng cao th\u00ec ng\u00e0nh Marketing chi\u1ebfm kho\u1ea3ng 10% nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng. C\u00e1c…<\/p>\n","protected":false},"author":7,"featured_media":68380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[1793,1795,1796,1794],"acf":[],"yoast_head":"\nChi ti\u1ebft v\u1ec1 x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing t\u1ea1i HTT - Cao \u0111\u1eb3ng C\u00f4ng ngh\u1ec7 v\u00e0 Th\u01b0\u01a1ng m\u1ea1i H\u00e0 N\u1ed9i<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb quan t\u00e2m trong kho\u1ea3ng 10 n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y v\u00e0 \u0111\u00e2y l\u00e0 ng\u00e0nh h\u1ecdc \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi ti\u1ebft v\u1ec1 x\u00e9t tuy\u1ec3n cao \u0111\u1eb3ng Marketing t\u1ea1i HTT - 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